Agency: McCann Malmö
Direction: Upper First
Director of Photography: Keith Loutit
Production: Upper First
Sound design: Kungen & Hertigen
The idea is based on a technique called tilt-shift, combined with time-lapse (developed by Keith Loutit). It makes reality appear as a miniature model moving with a stop-motion flow. The thought is to create a visually interesting expression that give the audience something out of the ordinary, while at the same time providing a good overview of events. We would shoot from a high angle using specially developed lenses with a short depth of field. The fact that the world appears to be miniature makes the viewer think ”is it for real or not”. It is hard to tear your eyes from the images, something that works well for our purpose.
A gigantic hand will appear in the middle of events helping the workers to get the house ready for summer. It will light the barbeque with a magnifying glass for example. The idea is to create a visually absurd situation using displacement of scale between the people in frame and the giant hand. It is meant to underline the contrast of small and big, where the hand symbolizes the consumers ability to effect the environment and in the extension his or her own environment. Through time-lapse we’ll reinforce the ”before and after” scenario as you’ll be able to see small changes appear quickly. The film will start in a winter worn backyard and in 30 seconds evolve to a wonderful summer barbeque.
San Francisco, shot from Yerba Buena Island over the course of 4 hours; picture every 7-15sec.
I decided to do another time lapse of the city from Yerba Buena Island. Last Tuesday a storm was passing by and I thought this might be the perfect setting.
I found a great vantage point right above a cliff in an opening in vegetation after pushing through some trees and underbrush. Since it was a rainy day I brought all my rain gear with me. My rain pants and jacket kept me dry while the camera was wrapped in a transparent vegetable plastic bag from the Berkeley Bowl... All in all it was a pretty wet experience...
As the sun set, I was a bit disappointed as I was hoping again for some more color in the clouds. I was just about to pack up as the city lights slowly became strong enough to illuminate the clouds. I decided to wait a little longer and see what was going to happen. Slowly the clouds started glowing and it almost looked like the city was ablaze. I am no arsonist but the bright orange against the dark blue sky looked beautiful. It got darker and the glowing city with the moving clouds gave the impression of a steaming city. Then the fog started to roll in and the view across the Bay got a little blurry. The mist started to form droplets on the lens and kept me busy cleaning it after every shot. I did this for a while but then grew tiered of it... So I packed up and headed home.
I am really glad I decided to stay longer. I think nightfall saved this time lapse....
I hope you enjoy watching it and please let me know what you think.