1. Laurence is the Strategy Director at AKQA Amsterdam. He describes his role as the person who makes sure to ask questions, because too often basic questions simply aren’t asked in the rush to “do something digital”.

    Coming from a traditional advertising background, he transitioned to digital strategy five years ago. And he enjoys it for allowing him to help shape integrated campaigns that can have a direct effect on a brand’s business.

    Previously he’s worked in a handful of acrynom-named agencies, including WCRS, AMV BBDO, BMP DDB and BBH. He’s also been awarded 2 IPA Effectiveness Awards (for Marmite in 2002 and Transport for London in 2009).

    In partnership with Mathew Palmer, Laurence has kindly shared an extremely helpful guide in progressing as a planner. Find it here in three stages: http://laurence-parkes.blogspot.com/2012/01/3-stages-of-planning.html

    # vimeo.com/35684279 Uploaded 578 Plays 0 Comments
  2. In his BlogWell Seattle case study presentation, "Content is King," ExOfficio's E-Commerce Manager, Kenny Rowe, explains how social media content can lead to quality customer engagement.

    Kenny covers interesting links, corporate culture, product information, and giveaways as his four favorite types of social media content that drive engagement.

    ---

    BlogWell is the only conference where social media executives from big brands come together to share their case studies, offer practical how-to advice, and answer your questions.

    To learn more about BlogWell, visit gaspedal.com/blogwell/

    BlogWell is produced by GasPedal and the Social Media Business Council.

    Learn More: gaspedal.com and socialmedia.org

    # vimeo.com/12081304 Uploaded 300 Plays 1 Comment
  3. Keynote von Amir Kassaei mit dem Titel "Digital Thinking" zur Gala des Werbekongress 2010

    werbekongress.de

    # vimeo.com/12776508 Uploaded 2,546 Plays 0 Comments
  4. HackFwd Build 0.1 - Mallorca April 2010

    # vimeo.com/12426840 Uploaded 24.7K Plays 5 Comments

planning & strategy

Manuel Stolte

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