1. Andy Smith and Jennifer Aaker, co-authors of The Dragonfly Effect introduce themselves and their book on quick, powerful and effective ways to use social media to drive social change.

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  2. Andy Smith and Jennifer Aaker, co-authors of The Dragonfly Effect: quick, powerful and effective ways to use social media to drive social change, discuss two case examples described in the book: The Nike WE Portal and HopeLab's Re:Mission.

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  3. Andy Smith and Jennifer Aaker, co-authors of The Dragonfly Effect: quick, powerful and effective ways to use social media to drive social change, discuss how they were inspired to write the book as a result of the efforts of Robert Chatwani and the Save Sameer and Save Vinay teams.

    # vimeo.com/15481997 Uploaded 35 Plays 0 Comments
  4. What actually makes people happy, as opposed to what they think makes them happy? How can small acts create infectious action, and how can such effects be fueled by social media? Watch Jennifer Aaker answer your questions on happiness and social media.

    # vimeo.com/25424533 Uploaded 320 Plays 0 Comments
  5. # vimeo.com/13424118 Uploaded 136 Plays 0 Comments

The Dragonfly Effect

Andy Smith

The Dragonfly Effect is a book of proven strategies for harnessing the power of social media to drive social change

Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness…


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The Dragonfly Effect is a book of proven strategies for harnessing the power of social media to drive social change

Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. Named for the only insect that is able to move in any direction when its four wings are working in concert, this book

- Reveals the four "wings" of the Dragonfly Effect-and how they work together to produce colossal results

- Features original case studies of global organizations like the Gap, Starbucks, Kiva, Nike, eBay, Facebook; and start-ups like Groupon and COOKPAD, showing how they achieve social good and customer loyalty

- Leverage the power of design thinking and psychological research with practical strategies

- Reveals how everyday people achieve unprecedented results-whether finding an almost impossible bone marrow match for a friend, raising millions for cancer research, or electing the current president of the United States

The Dragonfly Effect shows that you don't need money or power to inspire seismic change.

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