On June 23, 2010 SiG@Waterloo invited Bruce MacDonald to come speak to a crowd gathered at the Canadian Clay and Glass Museum in Waterloo, Ontario.

Bruce is the CEO of Big Brothers Big Sisters of Canada and spoke about the organization's new approach in applying systems thinking to examine how a nationally federated organization can evolve into one that is more nimble and responsive to the needs of its members. More fundamentally, it is looking at how innovative approaches to mentoring can be created within a system that has been functioning for many years.

Bruce's presentation focused on the organization's journey to evolve and change, the signposts along the way and the questions that are being asked.

Bruce's talk is part of SiG@Waterloo's "Innovators in Action" Speaker Series which explores the application of social innovation to a number of specific sectors and issues.

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"Innovators in Action" Speaker Series - Summer 2010

SiG@Waterloo

The SiG@Waterloo "Innovators in Action" Speaker Series, will apply the ideas of social innovation to a number of specific sectors and issues - education, youth mentorship, inclusion, collaboration and cultural change.

Each of the keynote speakers will…


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The SiG@Waterloo "Innovators in Action" Speaker Series, will apply the ideas of social innovation to a number of specific sectors and issues - education, youth mentorship, inclusion, collaboration and cultural change.

Each of the keynote speakers will share their experiences of operating at the national level to identify and address the root causes of intractable social challenges. Each keynote lecture will be followed by a local panel discussion who will share their reflections on the presentation and offer insight into their own experiences.

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