The IDEO New York team believes in "a NYC without trash." Their cinematic piece, the latest addition to IDEO's climate change portfolio, targets waste as an area of exploration. They say, "When most people consider the environmental impact of trash, steamy landfills or smoky incinerators come to mind. The reality is that these are merely endpoints of a much larger system. Are you willing to align your behaviors with a system that's willing to support a no-waste future?"
The IDEO Chicago team elected to explore climate change through the constraints of a typical American city. Conceptually, they felt that if a city were a place to escape to (or from), or a place within which one could live without limits, then it would not be a workable city. So they decided to portray a city with limits, as a contained space, by way of a "single house" (as illustrated by the Foam core prototypes in the piece).