Directed by: DANIELS (Daniel Scheinert & Dan Kwan)
Camera: Douglas Burgdorff
starring: ani raya-flores, daniel scheinert, james mackey, daniel kwan, and marilyn heidecker.
"This video has lots of fun dancing but also strikes an eerie note, since it focuses on the ideas that a) lots of people dance alone b) in their underwear and c) not many people look beautiful dancing, especially once they’re slowed down, sped up, or frozen. The result, however, is quite beautiful: Intimate, lonely, and still fun. The video was directed by DANIELS (Daniel Scheinert and Dan Kwan)."
The video merges the nostalgic imagery from the Communist/Socialist era of the east, with the post-communist mentality that is now prevalent in that region, and mixes it with the visual trends and styles that define today's popular culture, along with the same humor-inspired spirit that drives the internet. It's as if Andy Warhol was a stand up-comedian from Eastern Europe that decided to make a music video on his Atari. It is like the internet, all cultures and styles shamelessly mixed into one delightful soup of madness that makes your head spin with visual sensations. A new style for a new emerging genre of music for the new generation.