Launch video for the new TfL.gov.uk website, a year's project. I was Creative Director and produced the film with Tandem Films, Chris Gavin and Tobias Fouracre directed and Emma Burch produced from their end. Big thanks to Tia Dunn and Paul Curtis at TfL.
PriestmanGoode is working with Transport for London on the design vision for the New Tube for London, the next generation deep level underground trains for the Piccadilly, Bakerloo, Central and Waterloo & City Lines.
PriestmanGoode’s design for the New Tube for London is inspired by contemporary London, its culture and architectural landmarks, and iconic British transport design,
The New Tube for London features a walk-through design, air-cooled cars, digital screens to enable live updates, wider doors to facilitate quicker turnaround times at stations and increased capacity. Natural finishes and materials in a palette of colours including charcoal, warm grey and oxblood were derived from looking at heritage and contemporary architecture and landmarks in London.
Paul Priestman comments: 'London's Tube is one of the most iconic trains around the world. We are proud to have designed something that it is part of the very fabric of London life, celebrating all that's great about London's environment; cutting edge technology, rich history and diversity. The New Tube for London will take the city into the future by enriching the everyday journey of its passengers.'
The font is revealed with the colours and train lines from London's famous underground map. The mix of punctuated and smooth motion is designed to signify the underground's complex growth. I really enjoyed this aspect of the project and found it to be a great learning exercise!
Client - Transport for London
Studio - Soluis
Music - "constellation" by Ieva http://freemusicarchive.org/music/Ieva/Summer_Tour_Remix_v2_1865/04_constellation