Almost all consumers (92%) trust recommendations from strangers over those from brands. Most brands are aware of the power of influencer marketing and have doubled down on their spend over the past two years – with budgets ranging from $5,000 to $25,000.
Spend has increased so much so, that some marketers are now asking whether the likes and shares are worth the investment. One social media exec recently confessed in a Digiday article that they spent “too much money, too fast” on influencer marketing. So how do you track and prove ROI? How do you build relationships that drive impact beyond one post? In this webinar, we dive deeper into how you can leverage influencers to build awareness and cultivate loyalty, prove ROI, and more.