Welcome to this tutorial on typographic hierarchy. We will be looking at word shape, copy analysis, syntax and semantics. Typographic hierarchy is about analysing text-based information and creating levels of importance based on the meaning of the words. The designer can determine the order in which the reader sees the information through basic typographic techniques such as changing the size, weight or position of the type. This activity is fundamental to typographic communication irrespective of choice of typeface.
Ever find yourself jumping from idea to idea, hooked on the high of idea generation but never completing any one project? 99% Conference speaker Scott Belsky breaks down road-tested methods for seeing ideas through to the finish.