Communitat Valencia, the tourist board for Spain's third largest city, has been running a series of blogtrips, showing off their region to travel bloggers from around the world. Joantxo Llantada, the region's promotion executive, explains the motivation for the social media and blogging trips and the returns on investment the region has seen.

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Maia Communications is a dynamic, creative marketing and communications agency specialising in travel, lifestyle, shared holiday ownership and property. Take a look at our blog: http://www.maiacommunications.com/maia-says for our latest news and marketing inspiration.

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Maia Communications is a dynamic, creative marketing and communications agency specialising in travel, lifestyle, shared holiday ownership and property. Take a look at our blog: http://www.maiacommunications.com/maia-says for our latest news and marketing inspiration.

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