1. Roof Studio creates energetic and dynamic spot for AmEx and MSNBC

    NYC based Roof Studio captures the excitement of business expansion through the purchasing capabilities of the American Express Open Card. Roof utilizes precise and intelligent designs and brings their signature whimsy to this spot for the "Your Business" segment on MSNBC. The playful yet effortless motion of the model kits encourages card holders to take on a new job, fill a big order or expand their office while impeccably detailed scenarios inspire all the possibilities for business growth. This simplicity combined with keen aesthetics proves that once again Roof Studio is showing its place as a dynamic and diverse force in animation world.

    Check out link for Roof's website and spot for AMEX MSNBC: roofstudio.tv

    Credits below:

    Client: American Express
    Agency: Ogilvy & Mather
    Production: Roof Studio

    Roof Studio:

    Creative Directors: Vinicius Costa and Guto Terni

    Executive Producer: Crystal Campbell

    Producer: Jess Pierik

    Design : Vinicius Costa and Eric Pautz

    Modeling: Shane O'Hara, Flavio Mac, and Vinicius Valente

    Animation : Lucas Ribeiro Fernandes, Guto Terni

    Render: Pedro Kobuti, Vinicius Costa and Vinicius Valente

    Compositing: Guto Terni, Pedro Kobuti

    Music: Future Perfect

    SFX and Mix: Mixtape Club


    Agency: Ogilvy & Mather

    Creative Director / Design Director : Lucas Carmargo

    Creative Director / Copywriter: Justin Via

    Senior Art Director: Joao Paz

    Copywriter: Holden Rasche

    Executive Producer: Elizabeth Lucas

    Senior Content Producer: Jessica Fiore

    Music Producer - Chris Mazur

    Account Supervisor: Lauren Truppo

    Account Executive: Catherine Seeger

    # vimeo.com/142180528 Uploaded 16.7K Plays 9 Comments

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