Here is the first of 8 animated sequences Treat Studios created for new TV series Da Vinci’s Demons, written and directed by David Goyer (Batman trilogy, Man Of Steel). The brief was to create animated Leonardo-style sketches to represent the inner workings of Da Vinci's mind that slip in and out of the live action scenes - '' Da Vinci Vision''.
"The classic taste of Graham crackers meets the fun-to-eat form of Goldfish crackers, in lots of sweet, tantalizing flavors!" And the endless imagination of a child makes for some fun times with animation and live action!
Motion calendar is about differences in a year span. It is trying to show the feeling of every month through design elements with color, typography, texture, shape and speed. It has all the elements of a calendar, but it is in motion.
Components are symbolic, year starts with winter and ice, than it melts and in summer a new life comes out, which than goes back to the primary state - ice, and the ring is concluded. Forms look abstract but this are close up shots of everyday things, which are put in different contest and emphasize the overall feeling.
Video is a mixture of camera footage, 2d and 3d animation. Typography is dominant, with vintage-ish logos is trying to "brand" months. Every month has it's own character and it trying to catch it through different typefaces, shapes, lines, and additional elements.
On the Tranquil and peaceful paper, changing and flying calligraphy, ink brushes can performance the characteristics of Chinese culture and beauty, in which suddenly many unexpected guests fly in, these uninvited guests is your computer fonts and Martian language, beginning to attack calligraphy, and then the cultural guardian, "the Dragon", start to protect our Eight Principles of Yong; and finally, will computer fonts replace the traditional culture of calligraphy, or will our traditional culture exist forever?
Writing Chinese characters, each vertical and each transverse contains the learning of dealing with matter of Chinese in long life, Chinese calligraphy is also the core of Oriental culture, painting, dance, martial arts, music, Confucianism, and calligraphy of a sum of a painting of spirit being, but now the rapid development of computer technology, computer typing convenience has gradually replaced the traditional handwritten text, but people have gradually become to rely on machine tools, also gradually to write wrong characters, forgetting how to write , or the emerge of the Martian language, the convenience of quick typing of computer and a large number of causing the death of calligraphy, and our traditional culture is also gradually forming divides and be forgotten. This animation is to remind us not to rely on the computer tools excessively, as well as to cherishing and protecting our cultural calligraphy.
Story: A lonely desk toy longs for escape from the dark confines of the office, so he takes a cross country road trip to the Pacific Coast in the only way he can – using a toy car and Google Maps Street View.