1. # vimeo.com/14402932 Uploaded
  2. # vimeo.com/14402914 Uploaded
  3. This clip is taken from the beginning of the Effective Negotiation Skills course in the University of Maryland's Certificate in Innovation Management series. Speaking is Dr. Jeff Kudisch, Distinguished Tyser Teaching Fellow and Associate Department Chair, Management & Organization, Robert H. Smith School of Business.

    Course description:

    Negotiating to a win-win outcome is an essential part of effective business practice today, whether your negotiation partner is across the world, across the country, or across divisions in your company. This session will expose you to well-tested strategies that ensure you negotiate an outcome that not only satisfies you, but leaves your counterpart satisfied as well. We'll spend part of the day in simulated negotiation exercises where you'll get the opportunity to practice and hone your new skills.

    Read more about the series and register at: innovation.umd.edu

    # vimeo.com/14273717 Uploaded
  4. This clip is taken from the beginning of the Marketing in Technology-Driven Industries course in the University of Maryland's Certificate in Innovation Management series. Speaking is Judy K. Frels, Ph.D., Executive Director, Marketing Communications, Robert H. Smith School of Business.

    Course description:

    Getting your product out to your customers and effectively communicating its benefits is only part of the challenge of marketing. Choosing the right group of customers to approach first, ensuring those customers will be delighted with your offering and formulating a plan of attack for follow-on waves of customer acceptance are key to the long-term success of your venture. You’ll leave this module with a step-by-step approach for each of those phases as well as a strong “elevator pitch.” You will also gain a deeper understanding of why branding matters in the high-tech arena.

    Read more about the series and register at: innovation.umd.edu

    # vimeo.com/14273649 Uploaded

University of Maryland Certificate in Innovation Management Program

University of Maryland, Mtech PRO

The University of Maryland's Robert H. Smith School of Business and the A. James Clark School of Engineering have partnered to deliver a groundbreaking executive education series that leverages the unique capabilities of these two world-class institutions.…


+ More

The University of Maryland's Robert H. Smith School of Business and the A. James Clark School of Engineering have partnered to deliver a groundbreaking executive education series that leverages the unique capabilities of these two world-class institutions. This jointly offered Innovation Management Program is designed to provide the tools and frameworks needed to succeed in an increasingly competitive landscape.

Building on both schools historic commitment to entrepreneurship and technology, the Innovation Management Program pairs award-winning instructors from academia with real-world entrepreneurs to prepare you to launch and manage your entrepreneurial venture.

Find more about this groundbreaking program at: innovation.umd.edu

Browse This Channel

Shout Box

Heads up: the shoutbox will be retiring soon. It’s tired of working, and can’t wait to relax. You can still send a message to the channel owner, though!

Channels are a simple, beautiful way to showcase and watch videos. Browse more Channels.