A new product launch for Sherwin Williams. A new easier to use paint container filled with Dutch Boy paint. The focus groups repeated the phraseology utilized in the spot. We thought it made quite a fun diddy and story-boarded up some graphic choreography. Matthew Rolston made it come to life. The product launch was one of the most successful in Sherwin Williams history. And the campaign concept and execution based on straight consumer verbatim, became one of the agencies lead success case studies. An art director combing through focus group testing results...holy cow she's a keeper.
When Catera stopped zigging, it started zagging around clowns in the road. Originally slated to shoot in the desert with a dark overtone, we ended up needing to shoot on an actual road, so Wim Wenders took us to Praque where we tried to retain some of the original tone.
An updated design collection at the perfect price point...hmmmm dreamy. Funny how concepts develope. This concept started out with a fairy tale like Twinkle Twinkle Little Star poetry copy style approach, cue the hot lights on the shiny faucets shot slow mo with super hot lighting effects. Somehow, the twinkle twinkle take off became a dream.