The term "personal brand" is bandied about a lot in admissions. I don't claim to be an expert on branding, but after fifteen years editing essays and advising applicants, I know a bit about admissions. I see the concept of "personal brand" as a threat and opportunity for applicants.
Want to know more? See this 4-minute video where I discuss the good and the bad of "Personal Brand in Admissions."
Choices and options mean decision and you need to make them when your MBA application says “Please reply to X out of the following Y questions.” Not sure which to choose, watch this short, informative video for tips on what to choose and why as Linda Abraham of Accepted.com discusses the options for the Harvard MBA application.