On any given day, customers engage with brands from a myriad of different experiences; ranging across products, services, marketing, advertising and beyond. As design leaders, maintaining quality and cohesion between these disparate touchpoints is a herculean challenge. We want consistency and quality in everything our team produces - how we choose to change and organise ourselves internally, to meet the needs of today’s design-savvy consumer, is where ethe difference lies.
In this talk, Todd will share the origin story of MailChimp Design - a new department he helped shape and lead from within to improve brand experience at scale. These changes meant design at MailChimp was elevated from an embedded service within separate departments to a singular design org with its own identity, mission, values, and systems. Todd will reflect on how forming MailChimp Design succeeded - but more revealing for other design leaders - the failures and struggles he incurred as a leader and the challenges faced by forming a new department within such an established business. Todd's talk will give an insight into overcoming some of the challenges we all face as Design Leaders.
Hiring and onboarding new employees to your team is all too often treated as an afterthought, or best case, as an at-the-moment-thought. Employees deserve a well-thought out experience that includes them from the very beginning–from the creation of the position description—to that time after they’ve become integrated into our teams and organisations. We can trace some of these imperfect scenarios all the way back to the creation our performance profiles or position descriptions, and how they were created. When we understand the entire journey from candidate to employee we see the value of treating onboarding as an ending of a particular process instead of a solitary event in time.
Description: Even with a grand seat at the table, big decisions hinge on two overlooked factors 1) who at the table has the most power? and 2) how can they be influenced? Designers notoriously overlook how their lack of political acumen cripples their ability to make good design happen. But fear not: this fast paced talk based on the critical situations that impact designers teaches a situational playbook for turning things around.
Have you heard of “Design Ops” popping up across companies over the past few years? Is this role a fad or is it here to stay? Join Meredith Black to learn how she introduced design operations from the traditional agency landscape into the world of in-house design teams. She’ll discuss how to socialize the role, how to get buy-in, and how to scale a design ops team.
As the move to establish in-house design teams accelerates, it turns out there’s very little common wisdom on what makes for a successful design organisation. Books and presentations tend to focus on process, methods, and tools, leaving a gap of knowledge when it comes to organisational and operational matters.
Kristin's here to shine a light on the unsung activities of actually running a design team, the operational challenges and considerations, what works and what doesn’t. Drawing on her experience managing design teams and organisations at Microsoft’s Pioneer Studios, Adaptive Path, and Capital One, Kristin will discuss how what happens “behind the scenes” and how a focus on design management and operations can ultimately affect a design organisation’s output, quality, and effectiveness.