HUDSON is about pushing boundaries in our field and with our craft. It is our way of living by and acting on a very simple idea: Things don’t have to be the way they are. In everything we do, the goal is to inspire the power of self and empower our employees, our communities and our consumers to challenge routines and affect change. #HudsonUnfiltered
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HUDSON AW'13 campaign starring Georgia May Jagger and Jon Kortajarena focuses on self expression and the HUDSON brand mantra of "LET YOURSELF GO."
"Our AW'13 #LETYOURSELFGO campaign visually sets the tone that we will build on season after season. We chose black and white photography to start because of it's minimally beautiful aesthetic and nature," says HUDSON's creative director, Ben Taverniti.
Art direction / Al dente
Photographer / Sebastian Kim
Stylist / Marine Braunschvig
Hair / Christoph Hasenbein
Make up / Maria Olsson
Behind the scene video / Pedro Podesta
Music / How Can I Love Her? by Break The Bans
Our purpose is to inspire people to live their dreams, look and feel amazing, and to be real. #LETYOURSELFGO