What happens to sea turtles when the temperature goes below freezing? Their heart rate and circulation decrease, then lethargy followed by shock, pneumonia and possibly death. Two-Head mobilized within 24 hours to go on location for Sea Turtle Conservancy to document the efforts that lead to the successful rescue of thousands of turtles after the recent cold stun event in the panhandle. The video became part of the ongoing Sea Turtle Specialty License Plate Campaign started in 2017.
Produced in 1990 by Two-Head Video for Florida Defenders of the Environment, an environmental group established by Marjorie Carr, this video advocates for the restoration of the Ocklawaha River. Marjorie was an active environmentalist and naturalist, along with her husband, Dr. Archie Carr, known for his work in protecting sea turtles. This piece is a convincing proposal to restore the once-pristine Ocklawaha River, which was dammed up in the early 60s by the Corps of Engineers to establish a lock and canal system for cargo transportation from the Atlantic to the Gulf of Mexico. The construction was halted by President Nixon but the river was never restored. Special recognition to Bob McPeek and Tracy Collins for the original music score.
Riding on the success of the award-winning 2016/2017 campaign to promote sales of the sea turtle specialty license plate, Sea Turtle Conservancy contracted Two-Head again to create a new series for 2017/2018. This video is the first installment, which is a departure from profiling a specific grant recipient organization. Instead, Two-Head focused on the pride turtle tag owners feels and the role they play in insuring the state of Florida has the funding necessary to help sea turtles survive.
When Two-Head was approached to create a series of videos to promote the Sea Turtle License Plate program, they had a specific goals: 1) help people learn more about the efforts in Research, Education and Conservation
2) leave viewers thinking "Wow, the money is really being used in important ways"
3) encourage viewers to purchase the tag
4) be proud if they have purchased a tag
5) share information with others to expand awareness
We chose a documentary-style approach to profile the different grant recipients and subtly infuse the STLP information into the message. The Tour de Turtles Educational Program deploys satellite transmitters on sea turtles, conducts educational activities at the live releases and provides free up to date educational materials for educators on the Tour de Turtles website. These releases have been attended each year by thousands of spectators, successfully raises awareness and is promoted by targeting previously-registered educators, schools and educational associations via emails, websites, social media, and through program partners. This is one of five videos Two-Head profiled as part of a series of videos to promote the Sea Turtle License Plate program. helpingseaturtles.org/projectdetails.php?number=15-023.