The Gainesville Area Chamber of Commerce called on Two-Head Video to create an inspirational video about Gainesville's growth which highlights the many milestones and celebrates the momentum that will drive business growth for the coming years.
"People make these crazy human-powered contraptions and compete in a derby. We want to encourage people to make their own entry, or just come and watch and cheer on the participants and we'd like to attract some sponsors to help underwrite the cost of the Menagerie in Motion. Can you help us?"
That was the explanation and goal that organizer Joseph Floyd of the Active Streets Alliance gave Two-Head Video when we embarked on this project. We captured and documented the event but we also spent several months following the creation process for several entrants. This is the first video. The archived material will also be used to create several other videos to promote the event and encourage schools and other entities to get involved in STEAM curriculum development that culminates in participation in the Menagerie in Motion Kinetic Derby.
How do you capture all the great things there are to do and feature the natural jewel that is Natural North Florida in less than four minutes? That was the challenge presented to Two-Head Video by their client, the Original Florida Tourism Task Force. The goal was to create a dynamic and unique video that would appeal to a large and diverse audience and encourage viewers to plan a visit to the region. A short deadline and finite budget made covering the 10-county area and featuring visitors enjoying the natural assets a bit of a challenge but a labor of love. The Two-Head crew re-discovered our area all over again.
The University of Florida College of Engineering wanted to honor a very special donor and friend of the college in a unique way. They decided a video book would be the perfect choice. Two-Head, with the help of Kathy Fleming, the University of Florida Foundation’s Assistant Director of Principle Gifts, identified a scholarship recipient and created a piece that featured his path to success along with words from Dean Abernathy and thank you’s from other scholarship recipients. The moving tribute was shown at the Dean’s Advisory Board meeting and the video book was presented to him as a keepsake. The response was what the college was hoping for. Frann Murphree, UF College of Engineering Dir of Dev said, “He was quite touched and overwhelmed by the entire thing.”
This video tells the story of John Wesley, who after a life-long struggle with alcohol and addiction, was able to finally gain control and find freedom. One of the ongoing challenges of mental illness and substance abuse healthcare providers is sharing their success stories and reaching out to those who could benefit from their services. Two-Head worked with Meridian Behavioral Healthcare to stay true to John Wesley's story by allowing him to tell it in his own words. The end result honors his personal struggle and instills a message of hope.