In this presentation, Tim Clapham of Hello Luxx demonstrates how Cinema 4D was used in the creation of a brand campaign for HBO Action Nation, a print campaign for cyclists in Sydney and for Corona Sneaker Pimps, and in the E3 trailer for the video game The Division.

In Action Nation, Tim demonstrates how simple elements can be combined with the help of Cinema 4D’s MoGraph features to create impressive machinery, including gears, chains and pipes.

In Share the Path with Care, Tim shows how the chain element he created for HBO was repurposed in another spot, forming type with the help of Spline Wrap. You’ll also see how the rotation options within the Sweep object provide flexibility in forming type to appear like a shoelace.

The same shoelace was then repurposed in an ad for Corona Sneaker Pimps.

Finally, Tim highlights how Cinema 4D’s MoGraph features were used in the creation of the trailer for the video game The Divison. You’ll see how proxy objects and Cinema 4D’s layer system can be used to effectively manage large projects.

Recorded Live at Siggraph 2014 in Vancouver, BC Canada

HBO Action Nation
Share the Path with Care
Corona Sneaker Pimps
The Division

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