A short film directed and photographed by sixth-formers from Capital City Academy in Willesden, London. It documents an event held at IKEA Wembley on 5th February 2012 encouraging shoppers to sign environmental pledges and commit to reducing their impact on the environment by changing one aspect of their lifestyle to become more sustainable.
In total 33 pledges were made to the environment with people making a commitment to recycle more and to drive less.
Brent’s Climate Change Youth Ambassadors are working with IKEA to raise awareness about climate change for a second consecutive year.
Jacqueline McNee, Community Projects Officer, Groundwork London said: “Despite the snow, the event was a great success and Groundwork London is pleased to host another event at IKEA raising awareness around climate change.’
Volunteer Sead Dizdarevic (17) said: “The day has been a success and we have had a positive reaction from the community. Being an ambassador has given us the opportunity to learn about climate change, teamwork and increase our confidence.”
The initiative is part of environmental regeneration charity Groundwork London’s Climate Change Youth Ambassadors programme that supports 13-19 year olds to communicate their climate change and environmental concerns to their local communities.