As a BMW veteran and proud owner of an E46 M3 ultimate driving machine. I wasn't too sure about BMW's new Joy campaign. I thought it was only a European movement. So, I went to Germany on a covert op in search of answers and this is what I found.
Filmed on Apple iPhone 3GS edited on MacBook with iMovie 09. Music made with Garageband by Keropidark vimeo.com/keropidark