The film scripted as a remake of the antique myth: "The white bottom of the lavatory pan is filling by yellow urine. After everything is calm down we see from the screen a beautiful face of a hero who says "I love you!" and wipe his image away.
The film by Andrey Ustinov, 2006.
A parody of a news spot. The seconds left till the start of the news shown on a clock face. After a brief video intro, a TV moderator appears in the screen. He is sitting against a blue background. To his right, a studio display is installed, showing the very same scene, like a mirror. The moderator is sitting still until the label reading "Say 'A'" (in imperative mood) appears in lower right screen corner. The TV moderator wakes up and says: "Ah." The scene show unexpectedly moves deep into the screen, becoming only a studio screen broadcast in itself. A new scene appears in its place: a TV moderator uttering "Ah" against a blue background. This scene wanes inside the screen, again, being only a studio broadcast in a screen. This keeps going on, and the spectator becomes involved in the space of a never-ending media tunnel. Gradually, the time span between the loops shortens, the speed increases, and the "Ah" sounds become one "AAAAAhhhh" scream. The end of traveling along the tunnel is a view in the screen of a video camera shooting the scene. The loop closes. A view of a giant studio appears before us, in the middle of which, wearing a coat but no pants, the lonesome moderator is sitting, screaming, and lingering, and bursting in the camera. Finally, his voice breaks, he coughs, takes off his headphones, and leaves the set to the final music chord.
"Say A" video is an experiment to regressively move from a language symbol A brought up via media through its continuous repetition to the simulation of a scream, and from a scream, to the silence of a broken voice.
A remake of THE SCREAM painting by Edvard Munch. The movie title “A” transforms into a yell accompanied with suggestive snaps of a glowing A letter. Then, the A letter transforms into a railway track. On the rail, a screaming head is lying. The scream drowns in the rumble of the train. The scene with the head on the rail transforms into a picture of blue skies with a cloud floating in there. The cloud transforms into ASCII code: A! Finally, the ASCII code fills the whole screen, and the sky turns into a monotonous cobweb of As. Then, the sky cobweb is torn down, and, followed with a scream, falls back to the track. THE END title is accompanied with the fading out rumble of the leaving train.
The video is a reflection on the modernist utopia. If consider Muhch's expressionism as a utopian attempt to return to the art of existential identity, then what we endeavor to do is a melancholy to the inviability of this project within the framework of the modern media culture concept. The Scream by Munch was a manifesto to the rehabilitation of the archaic signal language lacking alphabet, syntax, expressiveness, but still being a direct emotional response to the existential feeling. The medialization of culture defeats this manifesto. The emotional artistic expression has now lost the connection with the source; now, it is just a sign without significance, a letter without a sound, a scream without a voice. A scream is no more an existential expression; now, it’s just an interjection comprising infinite A letters.