Aesthetic Integration (AI) is the world leader in applying formal verification to financial markets, however, to fully grasp how revolutionary that is, there’s a lot to know about the current state of financial markets and the regulatory difficulties inherent in something so complex.
We were approached by AI to create an introductory film that would bring audiences up to speed on (1) the current state of the algorithms underlying the global financial infrastructure, (2) how they're important but problematic, (3) what Formal Verification is and therefore (4) how Imandra is so valuable as a tool to create safety, fairness, and stability in such a tumultuous system.
Communicating these ideas to audiences who have no financial/maths background, as well as those who have a great depth of knowledge in the field was a huge challenge. With enough coffee and tacos to feed a small army, we set out on a 2-person and 3-month journey of research, direction, design, and animation.
Watch the behind-the-scenes video here: https://www.youtube.com/watch?v=v1TamCl-k1c
James Zebooker as Iceman
Scott Thomas as Cyclops
Chloe Holgate as Jean Grey
Matt Torpey as Beast
Jacob Torpey as Angel
Zac MacKrell as Wolverine
Nate Miller as Magneto
Kendra Pettis as Storm
Chad Ruhle as the voice of Professor X
Model designer/maker - Benjamin MacKrell http://benjamin-mackrell.tumblr.com/
Costume designer - Kendra Pettis
Wardrobe consultant - Mary Willems
We were honored to create the show open for this new NBC Thursday Night miniseries directed by Lisa Chodolenko and exec produced by Walter Parks and Laurie McDonald, starring Uma Thurman and Peter Sarsgaard. The narrative consists of interwoven lines of fate played out in macro forming of a hand inspired by palmistry and subway lines.
CREATIVE DIRECTOR: Elliott Chaffer
ART DIRECTOR: Joshua Lynne
DOP: Christopher Webb
HEAD OF PRODUCTION: Erica Schrager
EP: Elyse Roth
EDITOR: Jonah Oskow-Schoenbrod
ANIMATION: Paris Glickman, Adam Levine, Brandon Sugiyama