Reinventing the wine tasting experience, the Potion's interactive bar at Clo, an ultra-modern wine bar in New York's Time Warner Center, gives patrons the opportunity to become their own sommelier and pour their own wine.
Potion designed custom software, hardware, and projections to achieve Clo's goal of creating a self-curated experience for patrons. Acting as both menu and guide, the 20-foot touch-sensitive surface invites patrons to simultaneously access detailed sommelier notes, wine prices, and a map that leads them to their next personalized tasting.
Working closely with the design firm 2x4, Potion placed careful attention in the bar's overall design, integrating software and electronics to create a seamless, self-service experience. After locating their wine of choice on the interactive bar, patrons use a smart card to dispense a 4 oz pour of anything from an $8 Riesling to a $76 Chateau Mouton Rothschild from wine dispensers located around the perimeter of the space. All of the bar's electronics are mounted in the ceiling, safely away from any spills, providing patrons with a unique and unhindered experience.
Project Title: Clo
Location: New York, NY
Type: Interactive Wine Bar, 2009
For New York’s St. Regis Hotel, an establishment renowned for personal service, Potion created a custom interactive bar and tasting table to expand the reach of the Master Sommelier in their new restaurant by Alain Ducasse.
Potion worked closely with the Rockwell Group and The Map Office to design the overall experience at Adour. Constructed from cast bronze with a goat skin surface, Potion’s interactives are as far from a traditional touch screen as one can get. Potion’s large-scale interactive projections seamlessly blend with the environment, allowing patrons to browse Adour's complete wine list by wine type, country, and varietal. They also serve as a dynamic form of lighting within the finely crafted space.
Upon selecting a wine, a rosette appears that contains detailed information about the wine’s origin. Sommeliers and patrons alike may share or send their rosettes to other guests at the bar. At the touch-sensitive Private Tasting Table, Potion’s software allows the maitre d’ to create a unique group experience for guests, “setting the table” with personalized wine selections. To keep the experience fresh, Potion created a custom content management system for Adour, allowing the wine director to update the interactive bar on a daily basis and for special occasions.
Client: St. Regis Adour
Project Title: Private Tasting Table
Location: New York
Type: Interactive Bar, 2008
Potion created "Eyewitness to Genocide" to mimic the urgency of an emergency response center, arming visitors to the United States Holocaust Memorial Museum with resources to take action against genocide.
As visitors enter the centerpiece of the museum’s newest exhibit, they are pulled into action by twenty-five overhead screens sharing eyewitness testimonies. Visitors may then approach the grand-scale wood table that serves as a resource and storytelling platform.
The overhead screens provide an ongoing human soundtrack with each screen corresponding to a person who has experienced genocide. The stories, drawn from the museum’s collection, are not only from survivors, but also perpetrators, activists, and others involved, creating an intricate narrative for visitors.
Below the screens, visitors can take their first action towards ending genocide by touching the dynamic interactive table. A sweep of the hand pulls up background information, documents, and photographic evidence bringing visitors face-to-face with the people of Bosnia, Rwanda and Darfur. Potion designed the table to foster shared experience, allowing up to twelve visitors to open stories at the same time, with even more reading on. To encourage sharing and reflection outside the museum, Potion created an interactive paper bookmark, allowing visitors to save and share their most moving stories via a customized exhibit website.
This multi-media installation is centered in an exhibit designed by C&G Partners in coordination with Small Design Firm.
Client: United States Holocaust Memorial Museum
Project Title: Eyewitness to Genocide
Location: Washington, DC
Type: Interactive Table, 2009
Matching business needs with innovative culture, Potion created the award-winning interactive digital gallery for the lobby of HP's Executive Briefing Center in Cupertino, California.
Replacing HP's static signage, Potion's six interactive projections on glass seamlessly blend in with their environment, appearing to hover in midair, constantly refreshing and reacting to the people in the space. By simply shifting their body in front of the headlines, clients can browse exclusive HP stories, view new product releases, and catch up on news, all in high definition.
Potion’s custom content management system enables HP staff to easily add, edit, schedule, and synchronize content on each display, keeping experiences fresh and relevant on a day-to-day basis for a company where current information is key to business.
Potion worked with the Brand Union to create this dynamic space, which was honored by the Fortune 500 companies of the ABPM as the Best Single Space of 2010.
Client: HP (Executive Briefing Center)
Project Title: Reactive Glass Lobby Displays
Location: Cupertino, CA
Type: Digital Gallery, 2010