Organized by Stuart Ewen, Steven Heller and Mary Jeys, Where the Truth Lies was a symposium on the state of propaganda today, hosted by SVA and The Graduate Center of CUNY. Over the course of the afternoon, speakers weighed in on the persuasive effects of everything from corporations in the classroom and viral marketing to the social and political advantages of ethical spectacle and the rise of the commentator class.
Live at Deitch Projects, the first episode of the CRIT Podcast celebrates the release of Stefan Sagmeister's newest book "Things I Have Learned In My Life So Far." The video includes interviews with Sagmeister, collaborator Richard The, CRIT staff and large scale, one-time only banana type.
In a world of too many options and too little time, our obvious choice is to ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes getting our attention, bad or bizarre ideas are more successful than boring ones. And early adopters, not the mainstream's bell curve, are the new sweet spot of the market.