Original webinar date: December 27th, 2012
Organized by Dr. Harry Bloom. Facilitated by Laura Sheridan.

What to expect:
What is a Brand is and why is it important? Understanding your different target audiences and effectively speaking to them. Creating remarkable programming. Measuring the impact of your efforts.

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Laura Sheridan is the founder and president of Viva La Brand, a brand and marketing strategy consulting firm. Laura has a proven track record of effective branding and advertising, spanning over twenty-five years working for some of the best in the business: Foote, Cone & Belding (now DraftFCB), Chicago; Hill, Holliday, Boston; and Progressive Insurance, Cleveland. Viva La Brand works with passionate leaders of large and small organizations across the country who want to more effectively leverage their Brands to catapult their businesses.

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