1. Marketing Week 2010 - marketingweek.com.au
    Jason Dunstone - Square Holes
    40 Minutes

    "Great brands are more about a deep love and invisible connection. They transcend the name, logo or even the product or service. Brands consumers love are more than a rational purchase, they are a compulsion or even addiction. They shape who the consumer is, rather than simply servicing a function. Hear three diverse and intelligent perspectives on how to find the key to the heart of consumers to build loyalty [increase ‘brand fans’] empower and increase sales." marketingweek.com.au/site2010/programDetail.html#3b

    # vimeo.com/18649762 Uploaded 66 Plays 0 Comments


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