1. This is the first of twelve selections from a two-day risk communication course by Peter M. Sandman. For a list of all twelve, see psandman.com/media.htm.

    The course focuses on "outrage management" -- how to reduce people's concern about low-hazard high-outrage risks. This selection outlines the fundamental distinction between a risk's "hazard" (how much harm it's likely to do) and its "outrage" (how upset it's likely to make people). The selection emphasizes that both hazard perception and hazard response result more from outrage than from hazard.

    # vimeo.com/18611416 Uploaded 2,786 Plays 0 Comments
  2. This is the second of twelve selections from a two-day risk communication course by Peter M. Sandman. For a list of all twelve, see psandman.com/media.htm.

    The course focuses on "outrage management" -- how to reduce people's concern about low-hazard high-outrage risks. This selection runs through the twelve principal components of outrage (voluntary versus coerced, natural versus industrial, etc.). Then it illustrates these components with a seat-of-the-pants "outrage assessment" of genetically modified food.

    # vimeo.com/18367074 Uploaded 1,298 Plays 1 Comment
  3. This is the third of twelve selections from a two-day risk communication course by Peter M. Sandman. For a list of all twelve, see psandman.com/media.htm.

    The course focuses on "outrage management" -- how to reduce people's concern about low-hazard high-outrage risks. This selection outlines the three main paradigms of risk communication: precaution advocacy (when hazard is high and outrage is low); outrage management (when hazard is low and outrage is high); and crisis communication (when hazard and outrage are both high).

    # vimeo.com/18365815 Uploaded 916 Plays 0 Comments
  4. This is the fourth of twelve selections from a two-day risk communication course by Peter M. Sandman. For a list of all twelve, see psandman.com/media.htm.

    The course focuses on "outrage management" -- how to reduce people's concern about low-hazard high-outrage risks. This selection describes three risk communication "games": follow-the-leader (when you're talking to an audience with no prior opinion); donkey (when you're talking to an audience whose prior opinion you're trying to change); and above all seesaw (when your audience is ambivalent, torn between the opinion you're championing and an opposing opinion).

    # vimeo.com/18366490 Uploaded 1,102 Plays 0 Comments
  5. This is the fifth of twelve selections from a two-day risk communication course by Peter M. Sandman. For a list of all twelve, see psandman.com/media.htm.

    The course focuses on "outrage management" -- how to reduce people's concern about low-hazard high-outrage risks. This selection addresses one key outrage management strategy: staking out the middle ground by acknowledging your opponents' best arguments right along with your own best arguments.

    # vimeo.com/18373982 Uploaded 368 Plays 0 Comments

Peter Sandman on Risk Communication

Peter Sandman Plus

As the title says, these are all videos about Peter Sandman's approach to risk communication.

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