When people are excessively concerned about a small risk, the biggest problem isn't figuring out what to do. It's getting your company or agency to do it.
After a six-minute introduction, this 76-minute video is devoted to three kinds of barriers to implementation ... and ways to overcome them:
1. Cognitive barriers (34 minutes) -- the "yes buts" that organizations give as their reasons for not moving forward.
2. Organizational barriers (18 minutes) -- the characteristics of organizations that actually keep them from moving forward.
3. Psychological barriers (18 minutes) -- the reasons even people who consider themselves committed may hesitate to move forward.
When the American Industrial Hygiene Association produced this video (in VHS format) in 1994, I wasn't yet routinely using the term "outrage management." In the terminology I now use, this video is all about overcoming barriers to outrage management.
For the record, AIHA no longer distributes the video and has given me permission to post it.# vimeo.com/20353084 Uploaded 1,117 Plays 3 Likes 0 Comments
The National Public Health Information Coalition is an organization of federal, state, and local health department communicators. NPHIC asked me to give its 2009 “Berreth Lecture” at its annual conference in Miami Beach – and specified that the presentation should be about myself and my career, not the substance of risk communication.
But as I walked the group through my 40 years in risk communication, a substantive theme emerged: that public health communicators are at least as untrustworthy as corporate communicators, that nobody has the courage to trust the public with those parts of the truth that conflict with the message, and that public health agencies need to learn how to cope better with mistrust and outrage. I illustrated my thesis with a lot of flu and other infectious diseases examples.
I had written the speech out in advance – something I almost never do – but I departed from my text more than a little. The written version is on my website at psandman.com/articles/berreth.htm.# vimeo.com/22489240 Uploaded 585 Plays 0 Likes 0 Comments
When I was asked to give this October 16, 2013 presentation at the University of Georgia’s Grady College of Journalism and Mass Communication, I offered my hosts a choice of half a dozen topics. They asked me to combine them all into a potpourri of interesting risk communication pointers. So this video is different from most of the introductory videos I have posted. It’s got a little of everything. There’s a quick summary of “Risk = Hazard + Outrage” and my three paradigms of risk communication (my usual introductory shtick). But there’s also a discussion of why information is rarely life-changing and why cognitive dissonance can make it so; of why it’s important to be willing to speculate and to be willing to scare people; and of the need for public health professionals to tell the whole truth about vaccination. As I said: a potpourri.# vimeo.com/79032631 Uploaded 347 Plays 2 Likes 0 Comments
This is the uncut video of an October 5, 2016 presentation I gave in Minneapolis to the annual meeting of the University of Minnesota Center for Infectious Diseases Research & Policy Leadership Forum. It runs 101 minutes.
The presentation had a subtitle that exceeded the Vimeo length limits: "True or False? Dishonest or Self-Deceptive? Harmful or Benign?"
After a generic introduction about the dishonesty of the public health profession -- its motives, impacts, etc. -- I intended to focus on four detailed examples: the oral polio vaccine, the measles-mumps-rubella vaccine, Ebola quarantine, and Zika funding. My position wasn't that public health professionals are wrong about these four controversies, but rather that they are dishonest and disrespectful in the way they make their case. I ran out of time and had to settle for a very short summary of my views about Zika funding.
I plan to post my notes on my risk communication website, psandman.com -- but I want to add some additional evidence and links first.# vimeo.com/187230945 Uploaded 12 Plays 0 Likes 0 Comments
Peter Sandman on Risk Communication
As the title says, these are all videos about Peter Sandman's approach to risk communication.
Browse This Channel
More stuff from “Peter Sandman on Risk Communication”
Heads up: the shoutbox will be retiring soon. It’s tired of working, and can’t wait to relax. You can still send a message to the channel owner, though!