The launch of Tooheys Extra Dry 5 Seeds posed two challenges: Firstly, raise awareness among fans of Tooheys Extra Dry beer and get them to give cider a go. Secondly, quickly build a large consumer base that the new brand could keep on talking to in the future.
Voting for Earth is something to be proud of. Holler created the official iPhone app for WWF's Earth Hour campaign. Show how you choose Earth over Global Warming and tell the political leaders at the UN conference on climate change. You might even inspire others to do the same.
More info at earthhour.org/Tools/Tools.aspx