Holler launched teen drama "Skins" in Channel 4's new digital channel e4 with a complete MySPace-centric campaign, allowing punters to discover the series and its characters online and participate in the creative process by designing logos, styling fashion shoots or writing parts of the script. Results: highest awareness among target audience and highest pilot viewership of all show launches on e4. Winner of BAFTA and multiple marketing awards.
XXXX is the #1 beer in Queensland and #2 in Australia. The challenge was to connect the brand with its fans in an ongoing and sustainable way. Holler built a site aggregating cotent from sites such as YouTube, flickr, twitter and blogs. A content and community manager serves a stream of content. Results in 2009: 1,000,000 visits, 27,000 subscribers to its loyalty club and more than 17,000 fans on facebook.