Motion sculptures for CCTV Documentary Channel is a digital metaphor of phenomenal blinks and moments that life consists of. In four Idents we follow a visual performance of organic and vital substance, animated using data of actors movements.
Idents visualize four different themes. To emphasize the emotion of each Ident, we have decided to use different textures of steel, wood and glass. Motion sculpture of steel reflects old Chinese adage that true power is mastering yourself. Youthful energy of dancers evolve into beautiful organic sculpture. Colorful happiness is the engine of father's and his daughter's joy. Two lovers visualize fragility and vitality of love in the last Ident.
Creative Director: JL
Agency: JL DESIGN
Executive producer: Angela Moo
Project Manager: Jennifer Lin
Art Director: Lance Wei
Designers: Hsiang Ju Hung, Utsuo Chen
Last year, we had a blast collaborating with our friends at MTV's World Design Studio in Milan on 'MTV At The Movies'. We were stoked when they rang us up a couple months ago seeking an explosive good time for their latest series of station IDs for MTV "Pulse," the network's block of rock music programming. We created five unique CG-integrated lifestyle scenes that ignite behind the idea that rock & roll is more than just music; it's a culture and a way of life. Walls explode and the ground erupts around a passionate kiss, the strum of a guitar, the beat of a drum, skateboarding and more. Check out the behind-the-scenes video to see just how we blow things up without, you know, blowing things up. That would be dangerous. And danger is not our middle name; it's Alan.