Shot in reverse at double speed...the timing of all the extras was difficult. This, as with all our IBM spots, was done with a great creative team at Ogilvy NY. A pleasure. The marketing director at IBM called this one the best work Ogilvy has done with them.
Shot in Grand Central Station, using a steady cam and orchestrating all of the extras so they came so close to the camera they'd often bump our DP, Ben. Ben would then complain to me that it was too close, but I held firm.