New Videos around Motion Graphics, Animation or just great moving images.
In the summer of 2016, Nike launched a spirited call-to-arms that sought to inspire women in India to challenge the cultural assumptions of femininity and pursue a sport through a thumping track and music video.
We were approached by Wieden + Kennedy Delhi, to create an animated lyric video that would match the energy of the video and pace of the track.
Check out the video here: vimeo.com/175543795
In order to achieve this, we used a combination of techniques from kinetic typography and motion design to classical animation and beat matched editing.
The entire spot was created over a span of 12 gruelling days which involved a collaborative effort between 4 graphic designers, 2 classical animators, 3 motion design artists and 1 editor/director.
You can now discover my new animation for the TouchDown Shop !
See you ! :)
Happy Thursday, check out our new music video : vimeo.com/173727939
Thank you for watching!