Love Motion

Show package produced in partnership with MTV, for the 19th annual MTV European Music Award, broadcasted live from Frankfurt’s historic Festhalle on Sunday, November 11, 2012.

We created and directed a 20 second sequence, and opener, bumper and closer alterations from 2 to 20 seconds length, revolving around a huge Zoetrope, a fast-moving carousel which evokes the illusion of motion through a fast succession of static elements which come to life with a stroboscopic light.

The animated sequence is a journey through time and space, transcending the ancient Zoetrope concept which stems from pre-Christian Chinese culture to our modern global society. A band lives the American Dream, symbolizing the ascent of a basement musician to stardom across the horizontal zoetrope layers. They move from the underground scene to stardom with the help of their fans and social networks, finally reach the top of the carousel and perform at the MTV EMA.

The realization of the main trailer and more than a dozen alterations raised technical challenges and led Sehsucht to finding unique solutions. To be able to create an extremely realistic look, Maxwell Render was chosen as render technology. 3D design was implemented in the character design at an early stage.
The tool Pixologic Sculptris enabled intuitive character work by designing 3D characters and using the models instantly. Animating the elements was a further challenge since the complete zoetrope is a virtual scale model, nothing is faked. Therefore, everything had to work in loops built in 24 single 'sculptures'.

Credits:
Client & Lead Creative Direction: VIMN MTV World Design Studio, Milan/Italy
Creative Director: Roberto Bagatti
Associate Creative Director: Anna Caregnato
Art Director: James Walpole/Carlos Carrasco
Senior Designer: Giorgio Schwarz
Senior Producer: Cristina Mazzocca
Coordinator: Beatrice Cardile

Production Company: Sehsucht Berlin GmbH & Co KG, Berlin/Germany
Director: Mate Steinforth
Artists: Remo Gambacciani, Helge Kiehl, Florian Panzer, David Weidemann, Christian Zschunke
Producer: Christina Geller, Christian Jacks
Music: Nikolai von Sallwitz, Sound Architecture

Software:
Cinema 4D, After Effects, Maxwell Render, Sculptris

# vimeo.com/53282354 Uploaded 136K Views 69 Comments

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Love Motion

Simon Reichenbach

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  • Antonio Amián

    Hello everyone, I share my new reel, thanks for watching, cheers !:
    vimeo.com/356711876

    by Antonio Amián

  • Riccardo Bottoni

    Hello Simon! Please check out this short animated piece, I hope you like it!
    Through a first-person narrative we try to raise awareness about a rare disease, called Limbal Stem Cell Deficiency (LSCD). vimeo.com/352228261

    by Riccardo Bottoni

  • George & Ieuan

    Hey guys,
    The short film that was made in my final year of university with George Warren is now on Vimeo it would be great to know what you think. ’Uki is a short stop frame animation following a lonely Inuit who struggles to survive after an oil tanker leaks oil off the coast of Alaska, killing all the wildlife in the area. A dark comedy about companionship, loneliness and pollution. Created and funded as part of the BBC and BFI's Animation 2018 scheme.’
    vimeo.com/342342468

    Thanks,
    Ieuan

    by George & Ieuan

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