FBTO 'Vacation' is the first of two spots directed by JP Frenay and produced by PostPanic for Amsterdam agency, Only. Based on a central theme developed by Only, the spots focus on individual consumers and their own personal worlds. A mixture of live action, 3d and VFX - the actors were shot against green screen here in Amsterdam and then composited into the photo-realism-based animated world.
Description: This is a Yahoo! splash reel I edited in 2007. It's a typical example of how to use a plethora of print, radio, and video to make a dynamic presentation for corporate events. The video was produced to showcase the media saturation Yahoo! had achieved during the 2007 calendar year.
This was a student project that called for a complete rebrand of the WGTE identity. The final outcome was a style guide explaining the rules of the new identity along with this demo reel to show how the rules would be applied in WGTE's television programming.
The new brand concept:
WGTE’s primary focus is education. Using television, radio, and web, they seek to educate and enlighten people across all ages and demographics. The design of this rebrand focuses on the concept of dissection as being an integral part of any learning experience. Breaking down a problem into smaller parts is one of the most basic, and essential steps in any analysis. One form of illustrating such a dissection is using a timeline. A timeline can be used to break down any problem or event into all the parts or events that led up to it, making it a powerful tool for education. A timeline also lends itself perfectly to the linear progression of time based media. For this reason, the concept and visualization of a timeline is the basis of WGTE’s rebrand. Every genre of programming they offer uses a different type of movement and color (i.e. news shows unfold, kids shows build).