Elastic Path Software (http://www.elasticpath.com) -When shopping online I skip straight to site search, I can't be bothered with site navigation. On of the things I really like is the auto-complete functions, so when I type it starts showing me results. What I really want to see is an image, some details and the price, I want to click on that and see results. No fuss, no mess and no dreaded "no results found" page. For more great tips visit http://www.getelastic.com
Elastic Path Software (http://www.elasticpath.com) - Presenting customers with a geographic map or drop down list for customers to select where they are shopping from creates a bad user experience and creates a blocker to shopping on your site. To avoid having to ask your customers to enter this information use geo location data Geo location data can tell you where you customers are browsing from based on the IP address of their browser. Use this information to direct your customers to the right geographic site, pre-populate forms and target your customers with the right banners and promotions to make for a good user experience. For more great ecommerce tips visit getelastic.com
Elastic Path Software (http://www.elasticpath.com) - One of the worst things to do on your online store is to include poor product descriptions. Make sure every product has a thorough, accurate and precise description - even include information that is too obvious.
Elastic Path Software (http://www.elasticpath.com) - When it comes to creating an error page for your site make sure you use the same template as the rest of your website. Include navigation menus, details of the error and suggestions of where they can go or what else they can search.
Elastic Path Software (http://www.elasticpath.com) - Improve conversion rates by having the right products on your store, bikini tops with bikini bottoms etc. 80% of products sold in your online store are not going to generate any more than 20% of your revenue, or 20% of your products will generate 80% of your revenue.