Elastic Path Software (elasticpath.com) - Be careful when choosing cross-sells and up-sells for product detail pages. Do not show point and shoot cameras when a customer is looking at an SLR, and do not show blue dresses when the customer is looking at a white one. Also do not try to up-sell significantly higher priced items with a lower priced one. The rule of thumb is a maximum of 10%-20% higher than the price of the item being viewed, before attachment rates decline. For more ecommerce tips go to getelastic.com
Elastic Path Software (elasticpath.com) - The basic concept of A/B split testing is that you try one thing, and you try a variation of that thing, and then determine which one gives you the best results. Sometimes the changes are intuitive, and many times it isn't. You can try different things, and sometimes it may work and sometimes it may not, but guaranteed if you do split testing you will find the things that drive the highest conversion. For more great ecommerce tips go to getelastic.com
Elastic Path Software (elasticpath.com) - Just because Amazon implements something on their site, it doesn't mean it will work on yours... or that it will work for them. Do some testing and find out what works best for your customers.
Elastic Path Software (elasticpath.com) - Customers click organic results more than they click on paid search results, therefore it is important to practice good search engine optimization (SEO). Your URL should be structured in a way that customers can understand what the contents of your page will be. Avoid special characters (?,%,@) and product codes.
Elastic Path (elasticpath.com) - A staging server is a mirror of your live server. Having a staging server allows you to make changes there, preview them, make more changes and then publish them when you are happy with the outcome.