To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.
Today, it is estimated that 3.6 million people, including 1.5 million children under the age of 5, die every year of diseases borne by unhealthy water, making it the world’s leading cause of death.
Yet the public isn’t aware of it and political leaders do not demonstrate the drive it takes to end the terrible deaths. The campaign calls on journalists to spread awareness of this scourge and appeal to readers to sign a petition that will be personally handed to the French president during the 6th World Water Forum in March 2012.
To evoke the silent and invisible threat of unhealthy water, BDDP Unlimited opted for a minimalist approach that is both visually appealing and surprising, using water and ink exclusively. The spot shows the power of ink to reveal the invisible.
The spot, created by BDDP Unlimited, produced by Hush and directed by Clément Beauvais, a young director, illustrator, musician and photographer. His multiple talents and mastery of various techniques enabled him to both create the drawings and direct the spot.
The campaign will be seen from mid-March on TV, in cinemas, on the Internet and in print. A dedicated web site, votregouttedeau.org, will gather signatures for the petition.
Max Lucado visits Ethiopia, Africa, and meets the child he sponsors through World Vision. Max's prayer is that we increase World Vision's sponsorships by 25,000 child sponsors by the end of 2010. Will you join us?
Our vision is a world where everyone has access to safe water and the knowledge of Jesus' love. We hope that this new video "How We Work" will help explain the details of exactly how we accomplish this goal.