2010 MIMA Summit Videos

From the 2010 MIMA Summit:
Featured Speaker - Olivier Blanchard
"Beyond Social Media ROI: Engineering Social Media Wins"

As BrandBuilder Marketing‘s principal and senior strategist, Olivier helps companies develop, build, integrate, manage and mea sure Social Media Programs. He also helps companies manage their reputations online and offline, and establish leadership in their markets. Olivier often trains company executives and project teams in all matters of social media management and measurement, then teaches them to build and integrate effective programs into every facet of their business, from Public Relations, business development and market research to Human Resources and Customer Support.

More often than not, social media pro grams strain and lose momentum. In extreme cases, they flop miserably. With budgets and jobs in the balance, organizations need to be able to turn things around fast. Olivier's presentation suggests a firm grasp on social media measurement—and particularly ROI—can be vital to an organization in need of a social media win. Or two. Or three. mimasummit.org

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2010 MIMA Summit Videos


Here's where we're sharing over 50+ session and highlight videos from our ninth annual Summit, September 27 and 28, 2010.

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