1. In the first installment of offthewall.tv's coverage of the 2012 Vans Custom Culture program, we take a look internally at some of Vans very own artists and designers. This crew creates art daily and wouldn't be where they are without quality inspiration and compelling art education in their formative years.

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  2. In 2010, Rio Rancho High School took home the first grand prize from the inaugural Vans Custom Culture competition. Two years later, the offthewall.tv crew visits New Mexico to speak with the students and teachers at Rio Rancho to get their perspective on how the Custom Culture competition changed their school's art program.

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  3. Custom Culture teamed with legendary artist Dennis McNett to bring the Wolfbat Railway to Louisiana. Students from McMain Secondary School in New Orleans were given the unique opportunity to collaborate with over 40 artists from across the country to customize a 100 foot model train engine and boxcars. After three days of hard work, the train was paraded through the streets of New Orleans for all to see.

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  4. For this year's Custom Culture competition, we sent blank Vans to a few of our favorite celebs, artists and designers and asked them to customize their Slip Ons however they wanted. We caught up with a few of these Custom Culture Ambassadors to learn more about their unique kicks

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  5. The 2012 Vans Custom Culture Art Competition came to an end with an all expenses paid trip for the five finalist high schools out to Los Angeles to crown a winner. Rio Rancho walked away with both the Grand Prize and the all new Journeys Local Attitude Award meaning a $55,000 total donation to their art program. Watch as the students enjoy a welcome BBQ at the Vans Headquarters, a downtown walking graffiti tour and a star studded event at the Long Beach Museum of Art.

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Vans Custom Culture

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Vans Custom Culture inspires high school students across the United States to embrace their creativity and draw attention to the importance of art as an integral part of our school’s focus in the face of shrinking budgets. More information at vans.com/customculture

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