Spitz from @PixelsandPills interviews Buddy Scalera, SVP of Content and Media Strategy, Ogilvy CommonHealth at the eDTC Revolutions Conference in Washington, DC, September 13-14, 2012.
Buddy discusses the importance of content strategy, particularly as it relates to healthcare consumers in this age of "Brands as publishers." He also speculates that despite all the rapid change in digital health, content will continue to remain king as platforms, channels, and media providers evolve and flourish.
Spitz (@SpitzStrategy) talks with Chis Seper, CEO of MedCity Media and organizer of the CONVERGE Conference. Chris shares his final thoughts on the conference and gives us an idea of the big ideas that emerged from the days programming.
Spitz (@SpitzStrategy) talks with Sina Adibi of Adaptive Clinical Systems. Sina's company is using Cloud based technologies to help make clinical trials cheaper for small Pharma and Biotech companies and he explains how digital can be a game changer for these kinds of organizations.