1. Startups: optimize your social media strategy to develop your community and grow your business!

    Melanie Baker, Social Advocate for Google, gives startups five hot tips to maximize the ROI of social media. Melanie explains why startups should:

    • Build relationships by getting to know their customers
    • Stay real (customers are real people)
    • Measure social media
    • Stay flexible
    • Keep fostering community and relationships

    # vimeo.com/36707903 Uploaded 285 Plays 0 Comments
  2. Anthony de Fazekas, Partner, Miller Thomson LLP, shares advice on building robust patent applications that yield intellectual property of value to a tech major.

    # vimeo.com/35774108 Uploaded 164 Plays 0 Comments
  3. Effective approaches to negotiating and conflict management

    From examining your business interests to de-escalating conflict to being open to all your options, Michael Erdle, Managing Director, Deeth Williams Wall LLP, highlights those five key strategies for successful negotiation and conflict management.

    # vimeo.com/33447788 Uploaded 336 Plays 0 Comments
  4. W. John Switzer (Chair, RIC Centre), Jordan Grant (Chief Executive Officer, Seprotech Systems) and Kirk W. Corkery (Chief Operating Officer, Arcis Digital Security) discuss how to build and make the most of your advisory team. MaRS thanks the RIC Centre for helping make this video possible.

    # vimeo.com/29266008 Uploaded 394 Plays 0 Comments
  5. Essentials for branding your startup

    • Build your brand from day one
    • What’s your brand’s tone and voice?
    • Translate your startup’s big idea into a brand idea
    • Brand lean
    • View your website as your store

    Presented by: Mary Jane Braide (Strategist, MJ Braide Corporate Development) and Brenda van Ginkel (Marketing Specialist)

    # vimeo.com/30693111 Uploaded 734 Plays 0 Comments

Hot Tips for Startups

MaRS Discovery District PRO

Tips on building a better business for startups.

Browse This Channel

Shout Box

Heads up: the shoutbox will be retiring soon. It’s tired of working, and can’t wait to relax. You can still send a message to the channel owner, though!

Channels are a simple, beautiful way to showcase and watch videos. Browse more Channels.