1. In today’s competitive environment, innovation—in its many forms—is more important than ever. How have many small, under-resourced businesses come so far so quickly, and what can you learn from their strategies and tactics? Renowned experts in global branding and marketing will explore innovation and the role it plays in a company’s success. Rajeev Batra, the S.S. Kresge Professor of Marketing at the U of M’s Ross School of Business, will moderate. He will lead Professor Srinivasaraghavan Sriram and other panelists in discussing how to innovate with your brand, how to bypass key bottlenecks when initiating innovation and how to use disruptive innovation to gain competitive advantage. Professor Batra will also share insights from his recently published (May 2012 McGraw Hill) book that outlines disruptive ‘compete from below’ strategies used by low resourced companies to gain competitive advantage. All will be available to answer questions specific to your business.

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  2. Think your business is too small to market itself effectively? Challenge Accepted! Join Marketing Roundtable chair David Bloom and his rockstar panel for an hour of true stories and success factors.

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  3. June's Marketing Roundtable discusses the role of strategy and insight in creative marketing communications. Here's your opportunity to see the benefits of disrupting the status quo with business ideas and approaches that enable you to truly differentiate in the marketplace. According to a survey of more than 1500 CEOs, creativity is an essential skill for navigating an increasingly complex world. We look at the creative process and how to spark innovation in your organization

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  4. You have probably heard the term ROI or Return on Investment. It can sound a little intimidating but in this session you will learn about a variety of ROI metrics that you can use right away and you won’t need a math degree to understand the session! This fun roundtable is a great opportunity to understand the world of ROI. This panel is very diverse and bring a lot of knowledge to the table.

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  5. This hands-on workshop gives participants insight and experience with three areas of B2B marketing that can make the difference between success and failure in the B2B space. The worksheet for this presentation can be found at our SlideShare Account: SlideShare.net/AnnArborSPARK

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Marketing Roundtable

AnnArborUSA Plus

Marketing Roundtable is a monthly series featuring regional talent who will discuss practical and cost-effective innovation marketing. Program topics range from brand strategy to social media, and from financial accountability to guerrilla marketing.

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