1. This workshop aims to deliver insights and foster discussion on the critical importance of adopting mobile strategies for your business. By exploring trends and case studies, session participants will leave with a deeper understanding of the ever-evolving mobile landscape and adaptable ideas on how to champion a go-to-market mobile strategy.

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  2. In this era of social media, SEO, and mobile many seem to think advertising is somehow passé. Hear from a panel of industry experts how you can harness the latest advertising strategies to achieve solid marketing ROI. We’ll explore best practices for advertising programs, and even turn some of your thinking about advertising on its head with new options you might not be aware of.

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  3. Learn customer identification and positioning strategies from real world case studies. Whether you’re a startup looking for angel money, or a mature company trying to grow, you will find value in the concepts and stories discussed during the hour-long presentation. Find out how to use customer personas to make better marketing decisions that deliver bottom-line results. Leave with a clearer understanding of who your customer is, who your customer isn’t.

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  4. You've got great instincts. A wonderful product and a winning personality. Now all you need is a plan to march forward into the world. Come to SPARK's Marketing Roundtable and in a workshop environment answer some key questions and develop your own Brand Strategy Map that will set you on a path—a path you have defined simply and clearly—to successful marketing.

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  5. Visual Marketing is a way to convey an idea, tell a story and/or explain a process in a rich, compelling way. Join us for an inspiring discussion and look at how photography, video, animation and other forms of visual imagery play in producing communications that last. You will hear from the pros on how proven visual strategies can create stories that grab attention, inform and inspire one to action. You will also learn techniques to improve the impact of your own communications and brand online and in print.

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Marketing Roundtable

AnnArborUSA Plus

Marketing Roundtable is a monthly series featuring regional talent who will discuss practical and cost-effective innovation marketing. Program topics range from brand strategy to social media, and from financial accountability to guerrilla marketing.

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