1. “Give a man a fish and he’ll eat for a day. Teach a man to fish and he’ll eat for a lifetime.” Wandering angler and marketing expert Sean Hickey will show you five key rules of marketing … and fly fishing. You’ll take away theories you can apply to your own marketing programs and challenges to make your programs more efficient and more effective.

    Moderator:
    Sean HIckey
    PWB Marketing Communications

    # vimeo.com/81719920 Uploaded 57 Plays 0 Comments
  2. Here’s your chance to follow select teams of determined business innovators on some of the crucial early legs of their rugged long-distance trails to success.

    Leaders of each young company will present their basic business concept and marketing plan. They’ll focus on a particular business objective they view as critical for advancing them to the next stages of the race. They’ll then tie two or three specific marketing initiatives to the key objective, and explain why each is critical to their winning strategy.

    A team of seasoned marketing practitioners will assess the entrepreneurs’ plans and offer sage counsel.

    Six months later – in a follow-up Spark Marketing Roundtable program on Tuesday, May 13 – the same innovators will report on their progress, and tell the important lessons learned along the way.

    Participating entrepreneurs slated to participate include:
    Michelle Massey Barnes, Photography
    Charles Steen, ThoughtWell Media
    Nick Turnbull, Turtle Cell

    Moderator:
    Chris Kochmanski
    DesignHub, Inc.

    # vimeo.com/79790395 Uploaded 15 Plays 0 Comments
  3. Sure, everybody loves food. And it tastes even better when we’re able to purchase it from our neighbors.

    But do you ever wonder what it takes to start, manage and grow a successful food business? Join the Marketing Roundtable for something different: a panel discussion with four gastropreneurs.

    They’ll share their stories about what's worked well (or not so well) and tips for attracting and keeping customers.

    Panel:

    Tomm Becker
    Owner, Sunseed Farm LLC

    Lesley Perkins
    General Manager, People’s Food Co-op

    Dave Klingenberger
    Founder and CFO, The Brinery

    Susan Todoroff
    Owner, Juicy Kitchen

    Moderator:

    Marcia Luke-van Dijk
    MOVE Communications

    # vimeo.com/76478712 Uploaded 45 Plays 0 Comments
  4. The Lean Launchpad methodology beefs-up old-school business-plan market-research into an iterative, interactive process called Customer Discovery. Start-ups that embrace Customer Discovery have a huge advantage in reaching the right audiences with the right solutions, and executing the right business models.

    Get Out Of The Building and join the Marketing Roundtable for a lively presentation on Customer Discovery, with case studies from three entrepreneurs who have used the methodology to forge competitive tech start-ups, right here in Ann Arbor.

    Panel:

    Carl Lewis
    Founder, Ecco

    Jeff LeBrun
    Founder, KeepBooth

    Tracey Fu
    Marketing & Strategy,Warmilu

    Moderator:

    David C. Bloom
    Connector, Factotem

    # vimeo.com/74248380 Uploaded 119 Plays 0 Comments
  5. The Marketing Roundtable is a monthly series featuring regional talent who will discuss practical and cost-effective innovation marketing. Program topics range from brand strategy to social media, and from financial accountability to guerrilla marketing.

    Marketers have long used content – strategically conceived and self-created – to help educate and enlighten their customers. This has traditionally included white papers, case studies, tech briefs, “how-to” tutorials, topic articles, product reviews, and more.

    Some call it “brand content,” others “brand journalism.” Many marketers choose to literally “write the book” on their companies’ specialized areas of expertise. Yes, customers generally recognize these kinds of marketing-driven content as “advertorial” – but they also generally appreciate and benefit from the opportunity to take it in.

    On June 18, our Marketing Roundtable panel of expert practitioners will share their insights on developing and carrying through a smart brand content strategy. You’ll learn:
    •How to transform your brand content from data to information to knowledge to wisdom – and thus deliver true value to your customers.
    •How to use your brand content to help strengthen your customer relationships and build your company’s competitive advantage.
    •How to design your brand content to help achieve thought leadership in your markets.
    •How to continually repurpose the best of your brand content for optimal ROI.
    The panel will also explore:
    •How interactive media – mainly: e-newsletters, websites, blogs, forums, and social media – have opened new avenues for sharing your brand content.
    •How the increasing globalization of markets and the broadening range of access devices (desktops, laptops, tablets, and smart phones) are affecting the strategy, planning, presentation, and … content … of your brand content.

    Panelists will cite and show examples of successful brand content initiatives from their experience. They’ll also take your questions in the wrap-up to this lively session.

    Moderator:

    Chris Kochmanski, Partner, DesignHub

    Panelists:

    Catherine Buerkle
    Technical Communications Manager, AlertWatch, Inc.

    Jim Hume
    Principal, Phire Group

    Andy Vasher
    Product Manager, FIS Consulting Services

    # vimeo.com/68658374 Uploaded 34 Plays 0 Comments

Marketing Roundtable

AnnArborUSA Plus

Marketing Roundtable is a monthly series featuring regional talent who will discuss practical and cost-effective innovation marketing. Program topics range from brand strategy to social media, and from financial accountability to guerrilla marketing.

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