We hypothesise that Craft Beer drinkers are more likely to engage in high energy sports. Skiing is one such sport. High Alpine ski resorts are the choice for many adventurous people. Adventure of course is not limited to physical pursuit, but also to taste and culture. Alpine ski resorts often contain a heady mix of all of these ingredients.
Beer drinking is often quite wrongly associated with an unhealthy lifestyle. Here we suggest that Craft Beer drinkers can often be healthy as a result of their willingness to stay fit, engage in more physically challenging pastimes and a healthy supply of adrenalin invoking experiences.
Why use extraneous CO2? KeyKegs, by the nature of their construction, do not allow the dispense gas to come into contact with the beer. You can use air, CO2, propane (if you want to live dangerously) or even high pressure farts. The brilliance is that the carbonation remains unchanged throughout the dispense cycle.