With a collection inspired by religious iconography and Florentine opulence, Gareth Pugh made his Italian fashion debut at Pitti Immagine #79, showcasing his clothes via a unique fashion film, created with Ruth Hogben.
"How it would be, if a house was dreaming"
The conception of this project consistently derives from its underlying architecture - the theoretic conception and visual pattern of the Hamburg Kunsthalle. The Basic idea of narration was to dissolve and break through the strict architecture of O. M. Ungers "Galerie der Gegenwart". Resultant permeabilty of the solid facade uncovers different interpretations of conception, geometry and aesthetics expressed through graphics and movement. A situation of reflexivity evolves - describing the constitution and spacious perception of this location by means of the building itself.