We won a competitive pitch to design and produce a new series of channel idents as part of Kiss TV’s identity refresh. The brief was to conceive a collection of idents that would embody the fresh, edgy and glamorous values of the channel. We delivered 4 in total which we developed and produced entirely in-house.
Each ident explores a specific expression of the attitude and confidence that the Kiss brand embodies and their viewers aspire to.
From bold physical Hip-Hop inspired gesticulations, the self-assured strutting of a modern-day diva to the care-free euphoria of being lost in music and the fearless gymnastic energy of today’s urban dancer – these were the expressions of confidence we felt would resonate with the target audience.
Our goal was to develop a striking look and feel across the idents that would reinforce the channels progressive values with a nod to the brands heritage.
Our starting point was to research and explore styles, motifs, textures and palettes that visually epitomised each of the channels core music genres. We ultimately combined aspects of each with a rich, lustrous and sophisticated feel that would satisfy the forward thinking needs of the channel, while being reflective of their content.
With attitude at the core of the idents, authenticity in the characters movement was crucial to the success of each spot.
We motion-captured young performers that we felt genuinely embodied the bold attitude, ensuring the movement felt believable and true.
We employed the services of E.Motion Capture in West London for the one-day shoot.
Music & Sound design
The brilliant Zelig Sound were brought on board to compose and produce an individual theme across the idents.
Havana Heat is a steamy love letter to Good Books in the bodice-ripping language made famous by Mills & Boon books -- available along with millions of other titles through the online store at http://www.usegoodbooks.com
Animated by world-famous duo mcbess and Simon of The Mill in London (LIA 2012 Post Production Company of the Year), Havana Heat joins our earlier film Metamorphosis in the Great Writers series, building on the concept of telling the Good Books story in the style of some of the world's greatest authors.
The Good Books story is unique -- and simple. As an online book buyer we ask you to do no more than just buy the titles you want through Good Books. All retail profits are then given to Oxfam to help fight its global battle against poverty and social injustice. There is no mark-up and delivery is free worldwide. Accordingly, all time and effort in creating these films is donated for free.
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